Published on Tuesday, 10 September 2024 at 10:15:20 AM

The Shire of Exmouth is celebrating another significant milestone in its tourism journey, after being named one of Australia’s most beautiful towns online the Australian Tourism Council named Exmouth as the National Top Tourism Town with less than 5,000 residents.

The Australian Top Tourism Town Awards are presented by the Australian Tourism Industry Council and supported by Tourism Australia. Finalists in each category have won at a state level through a process involving industry panel judges and a public vote.

Explore Exmouth and Reawaken your sense of wonder – Submission here.

Watch the video created by local creatives Terra Australis here.

This recognition reflects the region's unique natural beauty, diverse experiences, and tireless commitment of the community to providing world-class hospitality. It underscores the exceptional work and dedication of the local tourism industry, community, and stakeholders to create a welcoming and memorable environment for visitors.

The Shire of Exmouth would like to express its sincere gratitude to all those involved in making this achievement possible. While this award is a tremendous honour, it also highlights the growing need for sustainable tourism practices that align with infrastructure development in the region.

The Shire of Exmouth calls upon stakeholders, including tourism operators, residents, and government agencies, to join us in this endeavour.

By embracing sustainable tourism practices and strongly encouraging visitors to book ahead when travelling, we all can ensure that Exmouth remains a premier travel destination for years to come.

f.l.t.r: Natalie Moir (Manager Kalbarri Visitor Centre), Councillor Jackie Brooks (Chair Australia's Coral Coast) and Hon Melissa Price MP

OVERVIEW WINNERS

COMMENTS ATTRIBUTED TO THE SHIRE OF EXMOUTH – SHIRE PRESIDENT MATTHEW NIIKKULA

“We're grateful to represent and showcase Exmouth as the unique wonderland it is. And we're looking forward to the future ahead, knowing that we have the unwavering support from Tourism WA and the Department of Jobs, Tourism, Science and Innovation to present Exmouth as a premium tourism destination to the world while listening to our community's needs.”

“As we clearly experienced over the last couple of years, unplanned travel can strain resources and impact the visitor experience and our community’s wellbeing. To ensure that Exmouth continues to thrive as a premier tourism destination, it is crucial that we work together to implement sustainable initiatives and enhance our infrastructure. By working together, we can create a more sustainable and enjoyable tourism experience for everyone.”

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Sandra Flint, Coordinator Communications, Shire of Exmouth
M: 0459 431 439 | E: sflint@exmouth.wa.gov.au

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